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DAVIDSON & ASSOCIATES INC. ANNOUNCES 2-FOR-1 STOCK SPLIT; APPOINTS TWO NEW MEMBERS TO BOARD OF DIRECTORS

TORRANCE, Calif., Aug. 7 /PRNewswire/ -- Davidson & Associates Inc.'s (Nasdaq: DAVD) board of directors today declared a 2-for-1 stock split of the outstanding and authorized shares of Davidson. The split shares will be issued on Sept. 6, 1995 to shareholders of record at the close of business on Aug. 23, 1995.

Additionally, the company announced the election of Charles Miller, chairman and CEO of Avery Dennison, and Allen Adham, president of Blizzard Entertainment, to the company's board of directors, effective immediately. These new directors replace Forest R. Barbieri and Steven A. Denning effective Aug. 7, 1995.

Said Bob Davidson, chairman and CEO of Davidson and Associates Inc., "The stock split adds to market liquidity and also reflects our confidence in the future. We are pleased with our new board of directors, and are confident that their combined experience and knowledge will be an asset to Davidson's growth and success."

New Members on Davidson's Board of Directors

Charles Miller, Chairman and CEO of Avery Dennison. Since 1983, Charles Miller has served as chairman and chief executive officer of Avery Dennison. During his more than 30 years at Avery Dennison, he has also served as president, chief operating officer, group vice president - Materials Group, and vice president and managing director of the company's Fasson International Operations.

Miller's background also includes ten years in sales and marketing management positions at Yale & Towne Manufacturing Co., and five years in consulting positions with Booz, Allen & Hamilton.

Miller is a member of the board of trustees of Johns Hopkins University, and Occidental College, and a member of the California Business Roundtable. He is also past chairman of the board of directors of the Los Angeles Area Chamber of Commerce. He holds a bachelor of arts degree from Johns Hopkins University in Baltimore, Md.

Allen Adham, President and Founder of Blizzard Entertainment. As president of Blizzard Entertainment, Allen Adham oversees corporate direction and the development, design and programming of the company's entertainment software titles, including the best-selling title "Warcraft." In February 1994, Blizzard became an independent division of Davidson & Associates Inc. Since the acquisition, Adham has directed Blizzard's corporate transition from a third-party developer to an independent publisher of entertainment software.

Prior to founding Blizzard Entertainment, Adham was president and founder of Imagination Development Systems (later known as Silicon & Synapse), an entertainment software company. Adham earned a computer science and engineering degree from the University of California at Los Angeles.

Davidson & Associates, Inc. is a leading publisher and distributor of multimedia educational and entertainment software for both the home and school markets. The company is internationally renowned for its award-winning, best-selling titles such as the Blaster series, which has sold over three million copies, as well as products in the Kid Tools, Cool Tools, FUNdamentals, and adult self-improvement lines. Based in Torrance, Davidson & Associates was founded in 1982 by educator Dr. Jan Davidson. The company was recently ranked #15 on the Forbes list of best small companies in America.

-0- 8/7/95

/CONTACT: Jack Allewaert of Davidson & Associates, 310-793-0600 ext. 240/

(DAVD)

CO: Davidson & Associates Inc. ST: California IN: CPR SU: PER

EQ-BB -- LA059 -- 2314 08/07/95 20:05 EDT